Lose It! vs Noom
A side-by-side comparison of two AI tools on pricing, fit, and capability.
| 8.3/10 | Rating | 8.8/10 |
| ai-tracking | Tier | ai-coaching |
| AI Calorie Counter | Category | AI Coaching |
| Free; Premium ~$39.99/yr | Starting price | From ~$70/mo (plans vary) |
| Subscription | Pricing model | Subscription |
| Mobile app | Deployment | Mobile app |
| Yes | Self-serve | Yes |
| People who want an approachable calorie counter with photo logging | Best for | People who want psychology-based coaching to build lasting habits |
Our verdict
On balance, Noom edges ahead at 8.8/10 — but if your budget, tier, or existing stack favors the other, it can be the better fit. Read both full reviews.